A snapshot of what went down in 2020

It has been a rollercoaster year for most of us, but luckily with at least two positive outcomes: nutrition and health are now top of mind throughout the food ecosystem and Verdify is in a much better position than on January 1st.

We are happy to share some of the highlights of the past year:

This year Verdify was selected as one of the most disruptive startups in the food, drink and agriculture tech industries by EY; one of four Next Heroes in Foodtech 2020 by Foodbytes, Rabobank; as a Top 10 innovation in Nutrition in the Blue Tulip Awards and as top three company in the Foodvalley Awards Nutrition & Health 2020.

In October, Verdify has raised €750.000 seed funding. Verdify now uses the proceeds to finalize development of the A.I. platform and to prepare for market introduction by April 2021 in the Netherlands and the UK – both B2B and B2C.The press release on the investment was announced by media in the Netherlands, the UK and the US.

The team expanded from three to seven highly talented professionals at the side of Verdify and seven software engineers working on Verdify A.I. at Genzai. A truly inter-disciplinary team has been assembled with expertise spanning from nutrition and health, dietetics, and biotech to software development and artificial intelligence.

The Verdify platform has taken serious shape with at the one hand the development of a wide-spanning and deep nutrition & health database that is rooted in scientific evidence and official nutrition guidelines in over ten countries; and at the other the development of a unique A.I. powered recipe personalization engine that can soon be applied to tailor virtually any online recipe, no matter the data format. We are now celebrating the marriage of the database and the engine and expect the birth of at least a dozen valuable applications in the food ecosystem in 2021.

In March this year a clinical study into the effects of lifestyle changes in inflammatory bowel diseases started, under the lead of Wageningen University, in which Verdify is used to facilitate participants in getting personalized recipe inspiration.

Throughout the year we received invitations of many companies in the Dutch and international food and nutrition industry to get acquainted and explore our technology. Although we had to ask for some patience, we are now very close to running pilot projects. A selected group of companies is now being invited to be among the first to play around with the Verdify platform and to discover its value in personalized nutrition.

We want to heartily thank everyone who contributed to the success of Verdify in 2020!

For 2021 we anticipate going live with a platform that has the potential to support millions in moving towards healthy food decisions at great ease.

Cheers and the best wishes for the new year!

The Verdify team