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Verdi Food secures EUR 670k funding from EIT Food to lead hyper-personalised nutrition initiative Venlo & Deventer, Netherlands, 29 February 2024 Verdi Food, a pioneer in nutrition technology, has received EUR 670k investment from EIT Food to advance its data-driven approach aimed at tackling obesity. The approach leverages advanced software for tailoring meals based on individual health data, initially developed to address nutritional gaps in oncology care. EIT Food fosters transformative initiatives like Verdi Food's model to increase the uptake of balanced, sustainable and healthy diets. EIT Food is supported by the European Institute of Innovation and Technology (EIT), a body of the European Union. Tailored solutions for weight management Despite widespread efforts, obesity rates have surged, with over 20% of Europeans classified as obese and more than 50% as overweight. In a landscape where traditional one-size-fits-all dietary interventions have fallen short, Verdi Food's Noory application presents a promising alternative. Noory is a personal nutrition guide empowering people to align their diet with their health condition, lifestyle and taste preferences. The application is already subject to an intervention study in breast cancer, where it’s used as adjuvant to standard treatment. With the support of EIT Food, Noory will be enriched to factor in genetics, microbiota, blood biomarkers and behavioural factors to address the unique challenges faced in weight management, transcending conventional dietary paradigms. The weight management module will undergo rigorous validation through a clinical intervention study involving 72 participants. This study aims to assess the impact on weight loss and overall health over a six-month period compared to standard care protocols. Ambition Ultimately, the initiative holds the potential to improve the health and well-being of millions across Europe who are currently struggling with obesity and overweight. By providing fully personalised nutrition advice and daily support, the approach can nurture healthier eating habits, achieve sustainable weight management, and mitigate the risk of chronic diseases such as diabetes and heart disease. About Verdi Food Verdi Food is a pioneer in personalised nutrition software, enabling better food choices for personal and planetary health. The software powers the Noory platform, targeted at bringing nutrition to the forefront of healthcare. The second application is in retail where the Verdify platform is tuned to make healthy and nutritious food the desired option. The company is based in Venlo and Deventer, The Netherlands. See also verdify.co.uk and noory.com About EIT Food EIT Food is the world’s largest and most dynamic food innovation community. We accelerate innovation to build a future-fit food system that produces healthy and sustainable food for all. Supported by the European Institute of Innovation and Technology (EIT), a body of the European Union, we invest in projects, organisations and individuals that share our goals for a healthy and sustainable food system. We unlock innovation potential in businesses and universities, and create and scale agrifood startups to bring new technologies and products to market. We equip entrepreneurs and professionals with the skills needed to transform the food system and put consumers at the heart of our work, helping build trust by reconnecting them to the origins of their food. We are one of nine innovation communities established by the European Institute for Innovation & Technology (EIT), an independent EU body set up in 2008 to drive innovation and entrepreneurship across Europe. Find out more at www.eitfood.eu

24 January 2024 Foodtech company Verdify has successfully raised €2.4 million in funding to scale its personalised nutrition innovation for fostering human and planetary health. The investment comes from existing shareholders and new investors Goeie Grutten Impact Fund, Oost NL, Koppert Cress and De Smaakmaker. The capital injection follows previous investments in the company in 2020 and 2021. Verdify has pioneered the development of software that optimises meal compositions based on individual health and sustainability factors. This innovation is inspired by compelling research highlighting suboptimal diets as a major risk factor for health conditions such as cardiovascular disease, various forms of cancer and diabetes. Moreover, recognising that agrifood systems contribute to one-third of total greenhouse gas emissions, Verdify aims to empower individuals to make informed choices that enhance personal well-being and contribute to a sustainable future with a reduced ecological footprint. Tailored meal plans in healthcare The investment comes at a pivotal time as Verdify's NooryMed application undergoes testing as a complementary tool in breast cancer treatment, in collaboration with pharmaceutical company Roche. What sets Verdify apart is the ability to process a wide range of medical data to create personalised meal plans, addressing the unique dietary challenges faced by patients during treatment. "A good nutritional status can prevent worsening of side effects, prevent additional hospitalisation, and prevent early treatment drop-out," explains dietitian Fleur Pasman, COO at Verdify. "However, a large proportion of patients become malnourished due to taste changes, swallowing problems, and nausea resulting from chemotherapy." NooryMed automatically adjusts recipes to address such challenges while aligning with the healthcare provider’s recommendations. ‘Swap technology’ to promote better food choices Verdify's retail technology is already operational on 40 recipe websites, encouraging people to make food choices with a neutral, or preferably positive impact. Inspired by the fact that eating less meat can save almost 50% of greenhouse gas emissions3, Verdify promotes gradual shifts towards a more sustainable and healthier eating pattern with simple product swaps. The company, therefore, promotes plant-based alternatives and will soon introduce 'swap' buttons on recipe websites. With one click, recipes can be converted to a vegetarian version or an alternative with lower carbon emissions. The company is in ongoing discussions with supermarkets and food companies to implement swap technology on their websites, significantly expanding its reach. Investment for broad impact The investment enables Verdify to achieve significant goals. The NooryMed platform is being prepared for international use in the treatment of breast cancer and obesity. Additionally, the company aims to connect another 100 recipe websites, reaching tens of millions of people in various European countries to promote better food choices. Gijs Engelen, Investment Manager at Goeie Grutten, states, "Verdify's solution not only empowers consumers to make conscious choices for healthier and more sustainable nutrition but also provides crucial support to patients during their treatment and recovery. The impact of Verdify on health and climate is substantial, and we are delighted to contribute to its continued growth." Arnaud Zwaal, Investment Manager Food at Oost NL: "Verdify's software platform offers a solution that cuts both ways. Through personalised nutrition, we assist individuals in enhancing their health. Simultaneously, it's a challenge to enhance the sustainability of food production and consumption to reduce negative environmental impacts. Verdify contributes by making sustainable choices more accessible." References: 1. The Lancet, 2017: Food in the Anthropocene: the EAT–Lancet Commission on healthy diets from sustainable food systems. https://www.thelancet.com/article/S0140-6736(19)30041-8/fulltext 2. FAO Report, 2022: Climate Change and the Global Food System. https://www.fao.org/3/cc2672en/cc2672en.pdf 3. BBC, 2023: How changing your diet could save the planet. https://www-bbc-com.cdn.ampproject.org/c/s/www.bbc.com/news/science-environment-66238584.amp About Verdify: Verdify is a pioneer in personalised nutrition, focusing on enabling better food choices for individual health and the planet. Verdify's innovative software has applications in healthcare and the food industry. The company is based in Venlo and Deventer, The Netherlands. See also verdify.co.uk and noory.com About Goeie Grutten Impact Fund: The Goeie Grutten Impact Fund aims for the global availability of responsible, healthy, and diverse food and a sustainable energy transition. The fund strategically builds a portfolio of investments to contribute to a better world. See also https://goeiegruttenif.nl/. About Oost NL: Oost NL is the development company of East Netherlands. On behalf of the provinces of Gelderland and Overijssel and the Ministry of Economic Affairs and Climate, Oost NL strengthens the regional economy by supporting entrepreneurs contributing to sustainable innovation, investment, and internationalisation. See also https://oostnl.nl/ About Koppert Cress: Koppert Cress is a grower of natural, innovative ingredients that chefs can use to intensify the taste, smell, and presentation of their dishes. The range includes freshly sprouted plants (cresses) and other edible flowers and leaves (specialties) collected from 100% natural, aromatic plants. See also https://www.koppertcress.com

Welcome to the future of personalised nutrition! We are very proud to introduce 'Noory,' a groundbreaking solution that empowers you to tailor your daily meals to your unique health needs. Noory is designed especially for individuals dealing with food allergies, digestive issues, and weight management goals. This innovative platform offers an accessible and effective way to: assess your nutritional needs, optimise your food intake, create personalised meal plans and monitor your progress. Noory is here to complement the advice of dietitians, providing you with a tool to create extensive meal plans that align with your individual health goals. Noory stands out by automatically optimising recipes through ingredient exchanges, rather than relying on a static recipe database with search filters. We consider crucial factors like nutritional values and taste, ensuring that even those with complex dietary needs can enjoy a diverse range of delicious meals. Noory is accessible through a user-friendly web application. Simply create your personal profile, and let our advanced artificial intelligence and dietetic guidelines do the rest. Noory calculates your unique nutritional needs and presents optimised recipes that align seamlessly with your personal goals and dietary preferences. Verdify is committed to your safety. We adhere to medical best practices and implement strict data security policies, ensuring the quality and privacy of your information. Noory is now available to the public, and we're not stopping here! Soon, we'll be expanding our service to support individuals dealing with breast cancer, obesity, and other specific medical conditions. Healthcare professionals will also have the opportunity to use NooryMed to offer personalised meal plans to patients and monitor their progress. Take the first step towards a healthier you with Noory! Visit www.noory.com to learn more about Noory and embark on your personalised nutrition journey.

Over the past months we've started partnerships with high quality recipe platforms in the UK and the Netherlands. While the network is growing by the week, we can already promote future fit food brands in the recipe content on these platforms - reaching millions of consumers per month. This is made possible by our technology that can automatically search for relevant recipes, identify matching products in recipe ingredient lists and automatically insert brand names into the content. As if the recipe was written for those brands. This is by far the most subtle way of running promotions on food platforms and food brands appreciate the speed, flexibility and reach. Importantly, we only promote food products that match our criteria for healthy and sustainable eating – in relation to our mission of enabling better food choices for personal and planetary health.