Improving eating styles globally

Massive health impact can be achieved by enabling companies throughout the food ecosystem to empower their customers with personalised nutrition.


About Verdify

Radical recipe personalisation

Verdify has the ultimate ambition of minimising the burden of disease attributable to dietary factors and maximising the health benefit of diets, globally. This is pursued by implementing an AI-powered platform for guideline-based recipe personalisation. Verdify enables companies active in the food domain to personalise their recipes for individual customers, in line with their dietary needs, without disclosing personally sensitive data.


The Verdify Team

Head of Nutrition

Fleur Pasman BSc.

Field experience from working as dietitian with patients in a large Dutch hospital. Gets excited by helping people with difficult dietary restrictions or taste changes.


Jochem Bossenbroek MSc. MBA

Experienced life sciences entrepreneur. Was co-founder and partner at ttopstart and CEO of BunyaVax. Highly motivated to create positive social impact. Been through the cycle of starting, expanding and selling a company.


Alessia Carrafiello MSc.

Graduated Magna Cum Laude  in Nutritional Biology. Finished Master in Applied Biology in science nutrition. Mapping international nutrition guidelines at Verdify.

Co-founder and Medical Advisor

Sandrin Bergheanu MD, PhD

Physician-clinical pharmacologist with more than 10 years of experience in clinical research and drug development, including designing, executing, and managing clinical trials.

Nutrition and health expert

Jella Theeuwen MSc.

Finished a Bachelor in dietetics and a Master in Health Food Innovation Management. Experience in R&D and business development. Nutrition link between Verdify and Genzai. 


Rutger Kramer MSc. MBA

High-tech product developer, manager and entrepreneur with over 15 years of professional experience. Has led both large and startup IT teams.  International mindset and people oriented.


Pratiman Kumar B.Eng.

Global marketing, communication and business leader. Former Global Head of Marketing & Communication at Nestlé Nutrition, Health & Wellness. Experienced in personalized nutrition. 

Nutrition scientist

Jennifer Klein Gunnewiek MSc.

Combines academic nutrition background with experience as dietitian in primary care and data manager in healthcare. Passion to translate research output into appropriate personal advice. 

Business Advisor

Miriam de Baets MSc.

Broad expertise in business development, digital, marketing & digital transformation. Former Senior Director Global Clients & Markets at PwC. Former Marketing Director at IBM. Avid and passionate cook. 

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Front end developer

Britt Raafs BSc.

Combining expertise in front end development and web design.  Experience in implementation of A.I. in user friendly websites. 

Software & A.I. engineer

Tim Wedde BSc.

Graduated Summa Cum Laude in software engineering. Highly experienced in machine learning and data architecture. Creates Verdify A.I. from his position at Genzai. 

Recipe developer

Joanna Jankowska MSc.

Experience as dietitian and chef in restaurants. Master of Science in Dietetics and Clinical Nutrition Services. Passion for healthy nutrition. Freelance recipe developer for Verdify.


Get in Touch

Bronland 10, 6708WH, Wageningen, The Netherlands

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