Over the past months we've started partnerships with high quality recipe platforms in the UK and the Netherlands. While the network is growing by the week, we can already promote future fit food brands in the recipe content on these platforms - reaching millions of consumers per month. This is made possible by our technology that can automatically search for relevant recipes, identify matching products in recipe ingredient lists and automatically insert brand names into the content. As if the recipe was written for those brands. This is by far the most subtle way of running promotions on food platforms and food brands appreciate the speed, flexibility and reach. Importantly, we only promote food products that match our criteria for healthy and sustainable eating – in relation to our mission of enabling better food choices for personal and planetary health.